Product Manager  ·  Dallas, TX

MAX STANDERFER.

7 years owning enterprise platforms end to end. Fortune 15 clients. Products that scale.

Max Standerfer
7+
Years Experience
22M+
Daily API Calls
85+
API Consumers
225%
Trial Sub Lift (Fender)

About

Platform owner.
Technical thinker.
Product-first.

I build software platforms that handle the hard stuff: complex integrations, competing priorities, and technical decisions that have long-term consequences. At Five & Done, I own a Fortune 15 client portfolio for Toyota and Lexus built on an API stack processing 22+ million calls per day across 85+ consumers.

My work spans both sides of the product spectrum. Enterprise ERP platforms running across national headquarters, regional offices, and agency networks. And consumer-facing products like Fender's content platform, which I rebuilt into a conversion engine driving 225% more trial subscriptions and 45% more total sessions.

I hold an A-CSPO certification, spend as much time in Postman and Swagger as I do in Jira, and do my best work at the intersection of technical depth and business strategy.

My process starts with the problem, not the feature request. I hold the first solution loosely and stress-test alternatives before committing, especially when scale is on the table. Once the direction is clear, the work shifts to stakeholders: building the case, prioritizing the right things, and getting everyone moving together.

Advanced Certified Scrum Product Owner (A-CSPO) Certified ScrumMaster (CSM) Certified Associate in Project Management (CAPM)

Outside of work

When I'm not working you'll probably find me chasing down my toddler, catching a Stars game, or searching for the best Tex-Mex in DFW.

Connect

linkedin.com/in/maxstanderfer

Selected Work

Platforms built.
Numbers moved.

Toyota ERP Platform

Toyota / Lexus

Enterprise ERP & API Platform

Owned the product lifecycle for a core ERP platform and three integrated applications running across national HQ, regional offices, and external agencies for a Fortune 15 client. Led design of a regional module that cut monthly incentive management time by 20%.

22M+
API calls per day  ·  85+ consumers
Product Owner  /  Solutions Manager
Fender Resource Center

Fender

Resource Center Rebuild

Migrated an 800-article content platform to Contentful and integrated Salesforce e-commerce, turning an SEO blog into a high-converting product ecosystem. Delivered with zero downtime across a live, high-traffic site.

225%
Increase in Fender Play trial subscriptions
Product Owner
Samsung Jebi Platform

Samsung

Jebi Ambassador Platform

Designed and launched a custom gamified platform for Samsung's ambassador program, replacing a manual email-and-spreadsheet workflow. Managed 224 brand ambassadors and scaled content production tenfold.

6,837
Pieces of content in a 14-week pilot
Product Owner
Toyota Dealer Maps

Toyota

Dealer & EV Map Experience

Led the redesign of Toyota.com's dealer locator into a unified map platform — "one map experience to rule them all." Built on an AWS serverless orchestration layer aggregating 6+ APIs including live EV charging network data from EVGo and ChargePoint. Shipped three map types in sequence: Dealer Map, Certified Collision Centers, and EV Charging Stations.

3
Map types shipped  ·  live on Toyota.com
Solutions Manager

Contact

Let's talk.

Have a role you think I'd be a good fit for? I'm always open to a conversation.

jmstanderfer@outlook.com